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George Ritzer/McDonaldization of Society

Number of pages: 6

ABSTRACT:
A 6 page analysis of George Ritzer's The McDonaldization of Society. The writer demonstrates that this book provides an intriguing premise for analyzing certain trends in modern society. Ritzer sees the business philosophy of the fast food restaurant chain 'McDonald's' becoming the standard modus operandi of almost every sphere of business. No additional sources cited.

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File: KE9_99mcds.rtf

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